Meta today hosted its first-ever Creator Braai in South Africa, bringing together over 200 content creators at the iconic Level Three venue in Johannesburg for an immersive celebration of South African creativity and digital innovation. The event showcased Meta’s latest creator tools and monetization opportunities while honoring the country’s vibrant braai culture.
Thank you for reading this post, don't forget to subscribe!The daylong event featured hands-on workshops with Instagram Edits, Meta’s AI-powered video editing app that allows creators to transform their content using over 50 style presets, alongside comprehensive training on Facebook monetization programs including In-stream Ads, Facebook Stars, and Subscriptions. Creators also explored Threads for community building and WhatsApp Channels for direct audience engagement.
“South African creators are among the most innovative and authentic storytellers on our platforms,” said Moon Baz, Director, Global Partnerships; Africa, Middle East and Turkey at Meta. “Today’s Creator Braai celebrates that creativity while equipping our creators with the tools they need to turn their passion into sustainable livelihoods. From AI-powered editing in Instagram Edits to new monetization opportunities on Facebook, we’re committed to supporting the next generation of South African digital entrepreneurs.”
Cutting-Edge AI Tools Meet South African Culture
- The event highlighted Meta AI, Meta’s advanced AI assistant that helps creators generate captions, brainstorm content ideas, and enhance their creative workflow. In a special fireside chat with creator Mpho_Pink, titled “Level Up Your Content with Meta AI,” Kezia Anim-Addo, Communications Director for Africa, Middle East & Turkey demonstrated how creators can leverage AI to streamline content creation while maintaining their authentic voice.
- Complemented by live entertainment from local artists, creators experienced dedicated activation zones including the Facebook Oasis for monetization training, the Instagram Visual Pod for Reels best practices, the Edits Exploration Bar for hands-on video editing, and the Threads Social Zone for community engagement strategies.
Brand Partnerships and Premium Experiences
- The event featured brand partnership zones with Garnier, L’Oreal Paris, and Superbalist, offering beauty tutorials, product sampling, and branded giveaways. A dedicated group chat lounge also provided creators direct access to Meta team members for one-on-one platform guidance and feedback.
Expanding Africa’s Creator Economy
The Creator Braai builds on Meta’s successful creator initiatives across Sub-Saharan Africa, including recent events in Nigeria and Ghana that have reached over 1,000 creators – providing education, tools, and networking opportunities that help creators build sustainable businesses.
