With a mission to turn digital storytelling into cultural connection, Sibizi Media is leading the charge in South African media innovation. Now, as KMBA’s official Media Agency of the Year sponsor, they’re celebrating the power of agencies to transform brands — and entire industries.
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In an era where digital voices are shaping culture and commerce, Sibizi Media has emerged as a vanguard of African storytelling. Now, as the official sponsor of the Media Agency of the Year award at the Known Media & Business Awards (KMBA) 2025, the agency is doubling down on its mission: to amplify, empower, and transform media narratives across the continent.
Founded on the principle that every brand has a story worth telling, Sibizi Media has quickly become a name synonymous with digital innovation, content strategy, and creative excellence. From influencer campaigns and brand activations to cutting-edge digital media buys, Sibizi has helped some of South Africa’s most exciting brands grow their online presence — and their bottom line.
“At Sibizi Media, storytelling isn’t just content — it’s culture,” says Zinhlezonke Zikalala, the Agency’s Co-Founder and CEO. “We believe in crafting narratives that resonate deeply, that move people emotionally and intellectually. That’s what digital should be — not noise, but connection.”
Their partnership with KMBA feels like a natural fit. After all, the awards platform is built to recognize the very excellence that Sibizi champions every day.
“We chose to sponsor the Media Agency of the Year award because we know how hard agencies work behind the scenes,” Zinhle explains. “Agencies are the unsung heroes. They build brands, manage crises, launch campaigns — and they rarely get public recognition. KMBA is changing that, and we wanted to be part of that movement.”
From its headquarters in Johannesburg, Sibizi Media has expanded its footprint across South Africa, working with clients in entertainment, fashion, retail, and even the tech sector. Their unique blend of digital strategy, influencer marketing, and branded content creation has positioned them as a go-to partner for brands looking to break through the clutter.
“The digital landscape is crowded. We help our clients find their authentic voice and tell stories that cut through,” Zikalala says. “Our team is young, dynamic, and proudly African. We believe in using local insights to craft campaigns that feel real — that feel homegrown, but scalable.”
The agency’s sponsorship of KMBA also signals its commitment to nurturing the next generation of media talent.
“Sponsoring this award isn’t just about branding for us,” Zinhle adds. “It’s about celebrating the people who are pushing the media industry forward — the agencies embracing digital transformation, diversity, and innovation.”
With the KMBA partnership spanning the entire awards season, including the gala and the winners’ luncheon, Sibizi Media is poised to deepen its role as a leader in Africa’s media revolution.
“Our message to other brands and agencies is simple,” says Zikalala. “Invest in platforms like KMBA that celebrate excellence and push industries forward. If we don’t celebrate ourselves, who will?”
As the excitement builds for KMBA 2025, one thing is clear: Sibizi Media is not just a sponsor — they’re a driving force behind the very stories and successes that will be honored on awards night. And with their bold vision and deep-rooted passion, they’re helping shape the future of African media, one powerful story at a time.
