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The Wellness Collective Summit 2025

Buhle Binta, Head of Scientific Engagement for Sub-Saharan Africa at Philip Morris International (PMI), issued a compelling call to action:

“It is time we move beyond assumptions and towards independently verified science. Harm reduction should not be a taboo—it’s a necessary part of protecting public health. We welcome rigorous, transparent research into our smoke-free alternatives. The stakes are too high for outdated thinking to lead the conversation.”

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