The leading South African brand is excited to announce the launch of the Sound of Denim campaign, a groundbreaking fusion of denim culture and music. In collaboration with acclaimed music producer ThoziMusic, the brand is unveiling a unique musical experience where the distinctive sounds of Relay Jeans fabric become the beat that drives a one-of-a-kind soundtrack.
Thank you for reading this post, don't forget to subscribe!A Call for Aspiring Music Producers:
To bring the campaign to life, Relay Jeans invites South African music producers and
aspiring artists to participate in the Sound of Denim competition. Participants can download
a specially created music kit featuring the unique sounds of Relay Jeans fabric. Using these
sounds, competitors are encouraged to remix and produce their own tracks, with the
chance to win a share of R45,000.
“We’re thrilled to bring the Sound of Denim competition back for its second year,” says Len
Makhoba, Marketing Manager at Relay Jeans. “Last year’s campaign was met with incredible
enthusiasm, and we’re excited to offer this platform for even more up-and-coming artists to
showcase their creativity. At Relay Jeans, we’re committed to empowering new voices and
celebrating individuality through music and fashion.
How to Enter:
The challenge is to create a track that embodies the values of denim—individuality,
authenticity, and versatility
The Sound of Denim competition opens on November 14, 2024, and will run through to
December 6, 2024. Entrants can submit their remixes via a dedicated microsite, where they
can download the official music kit, create their tracks, and upload their entries for a chance to
win.
To enter, visit: https://soundofdenim.co.za/
“Whether you’re an aspiring producer, DJ, or artist, this is the perfect opportunity to
showcase your talent and take the first step in your music journey,” adds Makhoba.
